American Waste Systems launches “In the Pink” in Marion SC

First in the Carolina’s to offer all-pink waste and recycling cans


Marion, S.C., August 5th, 2010 – Today American Waste Systems (AWS) launched the “In the Pink” campaign in Marion South Carolina in order to support breast cancer awareness and research with the unveiling of the 96-gallon, all-pink waste and recycling cans it will offer to its customers. 


As part of the “In the Pink” campaign, AWS is in the process of creating the “In the Pink” Foundation in remembrance of AWS owner and co-founder Jim Heustess’ late wife, Kathy, who died of breast cancer in 2002. The company also has painted the cabs of its hauling trucks pink, including a pink ribbon and the “In the Pink” campaign name.


“Building awareness and finding a cure for breast cancer is a core component of our values at American Waste Systems,” said Leann Heustess, Jim’s wife, who, as co-founder, will direct the “In the Pink” Foundation. “Through the ‘In the Pink’ Foundation, we plan to grow and expand our support programs for breast cancer awareness and research.”


The “Pink Can” program will be the first program benefiting the foundation, and involves the 96-gallon pink trash containers that AWS will offer to customers throughout South Carolina.


“These pink trash and recycling cans have brought breast cancer awareness to the waste industry,” Jim Heustess said. “Like our family, most everyone has been affected by breast cancer, and these pink carts inspired us to do all that we can to support breast cancer awareness and research.”


Through partnerships with the city of Marion S.C., all residents will have the option to receive a Pink Can as their designated trash container, free of charge. Residents can call city halls to reserve their Pink Cans.  For each can in service, AWS will contribute fifty cents per month to breast cancer awareness and research organizations until the “In the Pink” Foundation is finalized.


AWS customers outside of Marion who are not AWS customers, can purchase a Pink Can for $60 (plus tax) by calling (919) 886-PINK (7465) or visiting; $19 from each purchase will be donated to breast cancer awareness and research.


“These bright-pink cans offer a unique opportunity for our customers to make a personal statement about their support of the fight against breast cancer,” said David King, co-founder of AWS. “We have received overwhelming support for this campaign from the cities, towns and individuals we serve, and we cannot wait for these Pink Cans to begin lining the streets of our communities.”


In 2009, approximately 190,000 women learned they had breast cancer, and an estimated more than 40,000 died from the disease.


About American Waste Systems

The management of AWS has over one hundred years of experience in accounting, administration, mergers, acquisition and banking. They also have many years of marketing experience in the private and governmental sectors.

The founder of AWS, Jim Heustess, also co-founded American Refuse Systems, Inc. (ARS) in the 1970s and First Tee Transport, Inc. (FTT) in 2002. Jim Heustess and David King founded American Waste Systems in 2005.  AWS provides dependable waste and recycling collection services throughout North Carolina including Halifax, Stanly, Davie and Moore counties and, most recently, Marion County in South Carolina. For more information, visit or  


AWS Launches "In the Pink" in Marion SC. Event hosted at 200 S. Main Street, Marion SC. Lunch catered by O'Haras. 11:00am.



AWS Launches "In the Pink" in Mullins SC.



"In The Pink" Campaign has begun! To learn more visit our "Pink Can" page above.




American Waste Systems would like to thank the Town of Oakboro, NC and the City of Locust, NC for their enthusiasm and participation in our cause.




Welcome Mullins, SC!




We at American Waste Systems realize all too well how important breast cancer awareness is for both women and men. In the coming months AWS will be launching our new "In The Pink" campaign. Watch for further details on our website showing how you can join us in  supporting this most important cause!

Please be patient as we develop this site.


View visits to AWSITP